who we are
We are a team of passionate writers and language lovers, with expert knowledge of advertising and branding media campaigns.
ZEN Strategy was founded in the summer of 2011, and since then, we have remained dedicated to helping global brands communicate with local audiences by adapting high-quality content that cuts through the noise.
As a boutique transcreation house, we are excited to celebrate our 10th year. Along the way, we have built an ever-stronger network of talented linguists to serve your content adaption needs in more than 60 languages.
We are based in Shanghai, but we serve clients all over the world and we’d love to hear about your next transcreation project.
what we do
In a nutshell, we help brands tell their stories to a global audience via localized campaigns and consistent messaging.
We understand the effort which brands put into developing campaigns, messaging and media assets, and we have hand-picked the most advanced linguistic talents from across the globe to help localize with impact.
Our wide network of in-country native writers and linguists can help with:
- Transcreation and translation in over 60 language pairs.
- Copywriting in English, Chinese and other languages.
- Consultation on culture and localization.
who we work with
Over the years, we have transcreated content for over 100 brands, big and small, across a wide range of industries. Among them: Mastercard, vivo, TCL, Nespresso, Bally, DBS, DFS, Dupont, Michelin, Tiffany & Co, UPS, HSBC, Intel, Schneider, and SK-II — to name just a few.
From high-end luxury to FMCG, retail to insurance, and B2B to B2C, we strive to understand what makes each brand unique. We explore the tone of voice, the intent and the special requirements of each campaign, and then we match it all with select teams and tailored processes.
We specialize in print, broadcast and digital assets across all media. We have experience with banners, social posts, storyboards, video scripts, websites, catalogues, brochures, instruction manuals and more.
how we are different
Transcreation is a unique blend of science and art.
Science includes technology and process, such as translation memory tools and stringent quality control. Art involves the understanding that every piece of content is different and special. This means knowing how to adjust the process, knowing what tools to use and when, and having teams best-trained to serve each message.
Globally, translation houses typically focus on the science as they grow; overemphasizing procedures and sacrificing flexibility and critical understanding.
At ZEN Strategy, we take an in-depth look at every piece of content and never reduce quality to mere procedures. We blend science and art at the highest level to make your content truly stand out.